See how one community woke up 1,482 cold leads. Get the case studyDownload the client case study
Gold in the Cold
See what your cold leads could be worth when Budy wakes them up.
Monthly revenue per move-in$5,500
$2,000$12,000
Average length of stay24 months
6 months60 months
Estimated move-ins
20
Total modeled revenue value
$1,155,000
Estimated NOI: $438,900
Estimated NOI$438,900
Budy cost ($60,000 per year × 2 years)$120,000
Net NOI increase from Budy$318,900
CLIENT CASE STUDY
From 1,482 cold leads to 41 deposits and move-ins
Over a year, one of our clients put Budy to work across three missions.
1,482 woken up
340 progressed
94 toured
41 deposits and move-ins
Plus 706 leads still in play
37%
email open rate
vs 18–20% standard
9.9%
click-through rate
vs ~2.5% standard
1Gold in the Cold
Budy scanned cold leads across their databases and surfaced the ones most likely to re-engage.
Feeds the funnel2Personalized micro campaigns
Stalled prospects got 3 to 5 emails matched to their objection, then went back to a counselor.
Drives the open and click rates3Match prospects with residents
Each tour came with resident matches who share the prospect's life story.
Better prepared tours